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Job Duties (including but not limited to)：

1. Responsible for defining, planning, and implementing the overall digital marketing and social media strategy in China with the aim to maximize the brand awareness and relevance in the digital sphere and to boost E-COMMERCE business via digital campaign support.

2. Working in close collaboration with brand team, retaining agency, media agency and social media company to achieve the annual KPI, he/she will have to develop and integrate strategic social media/digital initiatives, including developing and managing viral campaigns, creating, and supervising high profile channel accounts, and integrating interactive media into the overall Business Strategy.

3. Other duties will include search engine optimization/search engine marketing (SEO/SEM) integration, monitoring and analysis of social media trends to evaluate the impact on the brand.

4. Develop social and KOL strategy to increase brand online awareness and build affinity

Requirements：

1. Bachelor degree or above, degree in communications, marketing, graphics, advertising

2. Ideally both Client & Agency background

3. Fluent in English & Mandarin (Spoken & Written)

4. Understanding of Luxury and Consumer needs

5. Demonstrates solid understanding of the social media universe

6. Strong familiarity with online marketing practices cross categories

7. Applied analytics sensibility with proven ability to make profitable decisions based on data

Experiences：

Minimum 8 years in digital marketing /social media role, preferably in hotels or brands.

Rosewood Beijing exquisitely expresses the brand’s A Sense of Place philosophy by reflecting the history, culture, architecture and sensibilities of the location. Rosewood Beijing is located in the central business district of Chaoyang District, opposite the iconic CCTV Tower. The 283 guestroom hotel delivers an authentic manor house guest experience, complete with a curated contemporary art collection showcasing local artists’ work. Five overnight spa suites are unique to Beijing's Sense® spa. Six restaurants and lounges, plus Beijing's only outdoor wedding garden, make this property appealing to both the luxury traveler and local residents.